‘Jai Shri Ram’, ‘Joy Bangla’ candies for sale in West Bengal

On Saturday, Bengal celebrated ‘jamai sushi,’ an annual competition that revolves around pampering the households’ sons-in-regulation (jamai). The day is spent smothering the jam with presents, savory food, and delectable candies, which form a critical part of the one-day competition.


The in-laws historically have a good time familial bonds by indulging within the most incredible goodies, a number of that are in particular crafted to match the occasion.

Breaking away from the commonplace candies, which can be available inside the market around this time of the yr, positive sweetmeat stores in Bengal have introduced a brand new variety of ‘Chodesh’ to their racks. What sets those apart are the strategic slogans engraved on them – including ‘Jai Shri Ram,’ ‘Jai Hind,’ and ‘Joy Bangla.’

These come at a time when the political situation in Bengal is annoying, frequently over the CM Mamata Banerjee’s outrage over slogans like Jai Shri Ram and the Bharatiya Janata Party cadre’s insistence on the usage of it. Several human beings have taken to social media because a few questioning why the slogans bother her, others rebuking her knee-jerk reactions, with the rest mentioning that it quantities to politicizing a religious declaration.

Cashing in on the recent topic of the instant, marketers concept of attracting the candy-toothed Bengalis with the unique milk-made cakes adorned with the contentious slogans. Each of those candies is reportedly priced everywhere between Rs 100 to Rs 2 hundred in step with kg, in keeping with a DNA record.

Customers had reportedly queued up because morning to shop for the sweets with a message of their desire. Shopkeepers informed that there wasn’t an iota of hatred, political alignment, or bigotry inside the making of the candies, but natural pride and advertising skill.

To make the life candy because of the cupcake and comply with your desires, you need to be glad, and the goodies no doubt emphasize happiness. A glad mind can think innovatively and out-of-the-field to restoration any problem. If there may be any candy save that lies in your place of business and domestic, you do not pass over to give it a look due to the fact sheets available in the store are related to your beautiful memories. You begin recalling all those reminiscences to experience enchanted. The impact of chocolates in our existence may be justified as:

Mood Swing: Sweets can turn a terrible temper. Whenever you are sad or sad, chocolates can trade your mood. This is authentic that the mind releases happy hormones each time you eat chocolates. Sad hormones and glad hormones that the human mind produces are meditated inside the individual behavior. Someone in anger eats sweets, so their hormones get calm, which releases their stress. That is why chocolates are regarded to spread happiness within life.

Health Benefits: It isn’t any mystery that happiness isn’t the vacation spot; it’s far a journey. Health is the critical parameter that binds up happiness in existence. Sweets, to a degree, add the fee to the fitness. They are overloaded with calories. To maintain the sugar stage within the blood, chocolates are one of the nice alternatives, which you can give an attempt, however, with expert assistance or instructions handiest.

Provide Life To The Festivals: Celebrating the gala’s without sweets isn’t any joy. Be it Diwali, Holi, or any other pageant is incomplete without goodies. Festivals aren’t just about lightening the lamps, carrying new dresses, jewelry; however, they additionally entails some mouth-watering goodies that praise the event.

Food can be so much more than calories and nutrition, and it can be a celebration of people, places, things, and experiences. It can be the story of someone’s life or the simple delight of sharing a moment with family and friends. At Feed the Food, we love food. And we want to share it. So we create beautiful and creative photo shoots, write engaging stories, and create recipes that make food fun.